Get ready to see more advertisements on trucks as Omnitracs announced a deal Wednesday with Dallas startup DriveAds that could revolutionize the trucking industry.

DriveAds’ technology turns trailers into rolling billboards and monitors the demographics of eyeballs that see the advertising.

Dallas-based Omnitracs will offer DriveAds’ technology to its fleet owners, a monumental step up for the startup that offers thousands of new potential customers.

“As a young startup this is huge because it takes so much groundwork and time out of the equation that our team at DriveAds otherwise would have had to do tying up hundreds and hundreds of man hours,” said DriveAds co-founder Ramon Mendez.

For trucking companies, this turns their trailers into rolling billboards equipped with technology that monitors the traffic and demographics of the eyeballs that see the advertisements.

“Access to this new service can help drive fleet profitability through additional revenue streams,” Eric Braswell, senior director of global channels for Omnitracs, told the Dallas Business Journal.